The record
Strategy only counts
when it makes it into practice.
Business transformation
LSCG Business Automation & CRM Transformation
Helping small businesses move from disconnected acquisition, follow-up, scheduling, reputation management and manual workflows into a more structured operating model.
Demonstrates: CRM architecture, workflow design, AI-assisted operations, customer journey improvement and process automation.
Leadership / transformation
Rebuilding an Understaffed Retail Operation
Rebuilt team capacity through recruiting and development, reestablished operating discipline, and supported documented performance exceeding 150% of targeted quota.
Demonstrates: Operational turnaround, coaching, accountability and change leadership.
Product development
BrillSync: From Idea to Functioning Software Product
Directed a customer-facing software product through workflow, validation, checkout, secure digital delivery and a completed paid transaction.
Demonstrates: Product strategy, workflow architecture, payment integration and commercialization.
Public education
Protecting Yourself in a Digital World
Turned practical knowledge around digital safety, privacy, scams and technology into a published educational resource for nontechnical audiences.
Demonstrates: Thought leadership, technical translation and educational content development.
Leadership
Building a Repeatable Performance Culture
Developed a leadership approach centered on clear expectations, observable behaviors, targeted coaching, employee development and accountability.
Evidence: Training across as many as 20 locations and 50+ sales-training sessions.
Product operations
BrillSync: Building the Commercial Infrastructure
Built payment verification, webhook handling, private asset storage, secure fulfillment, deployment environments and operational controls behind the product.
Demonstrates: Commercial systems design, secure fulfillment and risk management.